Transforming Teva Pharmaceutical's Marketing Operations in Europe (Clone)

The Challenge

Teva Pharmaceutical Industries Ltd. needed to replicate their Salesforce Marketing Cloud implementation from the United States to Europe. The challenge involved integrating disparate data systems across multiple countries, each with its own Veeva CRM system. The data formats and legal specifications varied, making the task more complex. Additionally, the solution had to handle failure scenarios and ensure no data loss.

The Solution

Teva discovered Blue Altair's expertise in data integration and decided to partner with them for this complex project. They considered other solutions but chose Blue Altair due to their proven track record in handling similar projects. 'Blue Altair's expertise in data integration has significantly enhanced our marketing operations in Europe, ensuring seamless synchronization and high data quality,' said John Doe, Chief Information Officer at Teva Pharmaceutical Industries Ltd. Utilizing SnapLogic, Azure Data Factory, and other tools, Blue Altair ensured data quality, standardization, and synchronization across multiple countries.

The Results

After implementing the solution, Teva Pharmaceutical Industries Ltd. saw significant improvements. The integration ensured data quality, standardization, and synchronization, improving business processes and reducing time to market. The solution also added new channels and drugs to the existing USA implementation. Teva now enjoys both short-term and long-term operational, technological, and financial benefits. The project, which lasted from June 2018 to December 2019 with a team size of 2 FTEs, was executed from Pune, India.